Reflections on the 'Concrete Hero's Quest' Workshop: Unveiling the True Value Amidst Industry Deception
It's been a couple of weeks since our recent 'Concrete Hero's Quest' workshop in Napa, CA, and I've had some time to gather my thoughts about the event.
First and foremost, it was an incredible class, easily one of my favorites in the last two decades of teaching. The participants were fantastic, the pieces we created were truly innovative, and the daily flow was effortless. I'd give it a solid 10 out of 10 rating without a doubt.
However, there was a concern that came up from a few attendees that I can't ignore. These folks had taken part in a training class offered by a competing organization before signing up for our workshop. What they shared was troubling – they quickly realized that the instructors of that class, despite claiming expertise, had little to no practical experience or knowledge in the subjects they were attempting to teach. Whether it was about business strategies, material insights, or application techniques, these instructors were out of their depth. Unfortunately, this left the attendees feeling like they had wasted both their time and money on an event that didn't live up to its promises.
It's disappointing to see these individuals take advantage of unsuspecting artisans, and I hope that this kind of deception doesn't persist for long. My sincere wish is that the industry can move forward, allowing people to establish and run successful concrete businesses without falling victim to misleading practices.